Corporate Profile

Chilorio's (pronounced CHEE-LOREO'S)

CHILORIO’S is a start-up chain of authentic, healthy, Mexican Fast-Casual restaurants operated under the franchise business model.  Chilorio’s prepares its food, including tortillas and 12 different salsas daily, from scratch to serve the freshest, most flavorful products.

 

CHILORIO’S is the leading provider of Mexican fast-casual cuisine because, among others, it's strong Mexican identity, it's authenticity, it's healthiness and superb ambiance.

 

Mexican food appeals to all demographics regardless of sex, age or ethnicity.  CHILORIO’S aims to target customers at the intersection of three general trends:

 

  1. Time-conscious consumers that value the speed and convenience of fast service

  2. Health-conscious consumers that like fresh and quality options

  3. Consumers who enjoy Mexican food and value variety and authenticity in their cuisine

 

Mission Statement

To become the most authentic chain of Mexican Fast-casual restaurants; with the highest levels of quality and freshest products.

 

Values

 

 

Beliefs

Chilorio’s believes in the quality of its food and its people because they are the ones who make the difference between good and exceptional. We also strongly believe in the integrity, hard work, loyalty, honesty and personal hygiene of our employees.

Last updated: 2009-05-19 20:13:36